Wednesday, January 25, 2006

Wrap the NYSE in foil

Chipotle goes public tomorrow (Thursday).

CMG is the ticker symbol. No, this does not stand for "Chipotle-McDonald Group." It stands for "Chipotle Mexican Grill."

It is a sweet company started in Denver. Charm City has a location, which I frequented frequently. I even befriended a young burrito maker named Monica. We spoke Spanish to one another. Some day, when you can fathom what it means to love, I'll tell you the whole story.

Since IPOs are underwritten, and I was not invited to the party, I must wait until CMG goes secondary. Hopefully I can get a bol-full of shares...but it does bring up the financial dilemma of whether I should invest my money in CMG or invest my money in burritos...I must do some serious cost-benefit analysis. Some questions to help guide the process:

1) Does CMG have the option of guacamole for a 1.50? Do chips?

2) Can a burrito be traded as an option? Is it blue chip?

Oh man. Word play with "option" and "chips." Sweeet.

Check out Chipotle.

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